Tuesday, January 18, 2011
Tuesday, September 18, 2007
Concepts TV - Producer of The George Foreman Grill
Concepts TV produced this ad for Salton.
The spot for this world-famous grill was shot on HD.
Since its introduction in 1995, over 100 million grills have been sold.
Chloraseptic and Concepts TV
This appeared in DM News on July 24th, 2006:
"Concepts TV Productions, Boonton, NJ, was awarded three Telly Awards for producing commercial campaigns for Comet, Chloraseptic and March of Dimes. Hydraulic LLC, Irvington, NY provided the creative concepts."
Thursday, July 19, 2007
Commercials with a conscience! Concepts TV Helps Raise Money for Hungry
Contact: Kristy Pinand-Dumpert FOR IMMEDIATE RELEASE
Tel: 973-331-1500
Email: Kristy@conceptstv.com
COMMERCIALS WITH A CONSCIENCE: CONCEPTS TV HELPS TO FEED NEEDY
Boonton, NJ - Thursday, July 19, 2007 –Table to Table is a community-based food rescue program that collects prepared and perishable food and delivers it to organizations that serve the hungry in Bergen, Hudson, Essex and Passaic counties. Fresh food is delivered free to roughly 50 agencies around the area such as facilities for the elderly, rehabilitation centers and homeless shelters.
Table to Table holds periodic charity events where auction donors, sponsors and patrons attend to help raise money to deliver millions of meals to the needy. Concepts TV regularly donates a walk-on in one of their infomercials. Attendees can bid to be in the commercial and every year people bid thousands of dollars for the opportunity. “People look for extraordinary experiences they couldn’t regularly take part in and people love entertainment so they are excited to bid on a prize like this. Concepts TV has really helped us raise much needed money” says Ilene Isaacs, Executive Director of Table to Table. This spring, they helped raise $6000 for the charity and reach their 2007 goal to deliver more than 5 million meals.
If you would like more information on Table to Table or on any of Concept TV’s production services, contact Kristy Pinand-Dumpert at 973-331-1500 or Kristy@Conceptstv.com.
Tel: 973-331-1500
Email: Kristy@conceptstv.com
COMMERCIALS WITH A CONSCIENCE: CONCEPTS TV HELPS TO FEED NEEDY
Boonton, NJ - Thursday, July 19, 2007 –Table to Table is a community-based food rescue program that collects prepared and perishable food and delivers it to organizations that serve the hungry in Bergen, Hudson, Essex and Passaic counties. Fresh food is delivered free to roughly 50 agencies around the area such as facilities for the elderly, rehabilitation centers and homeless shelters.
Table to Table holds periodic charity events where auction donors, sponsors and patrons attend to help raise money to deliver millions of meals to the needy. Concepts TV regularly donates a walk-on in one of their infomercials. Attendees can bid to be in the commercial and every year people bid thousands of dollars for the opportunity. “People look for extraordinary experiences they couldn’t regularly take part in and people love entertainment so they are excited to bid on a prize like this. Concepts TV has really helped us raise much needed money” says Ilene Isaacs, Executive Director of Table to Table. This spring, they helped raise $6000 for the charity and reach their 2007 goal to deliver more than 5 million meals.
If you would like more information on Table to Table or on any of Concept TV’s production services, contact Kristy Pinand-Dumpert at 973-331-1500 or Kristy@Conceptstv.com.
Monday, July 16, 2007
CONCEPTS TV UPS THE INFOMERCIAL ANTE BY GOING GLOBAL
Contact: Kristy Pinand-Dumpert FOR IMMEDIATE RELEASE
Tel: 973-331-1500
Email: kristy@conceptstv.com
CONCEPTS TV UPS THE INFOMERCIAL ANTE BY GOING GLOBAL.
Boonton, NJ - Wednesday, July 16, 2007 – In the world of children’s educational programs, Educate is the undisputed leader. Known for programs like Hooked on Phonics and the Sylvan Learning Center organization, Educate is branching out internationally. They partnered up with infomercial guru, Concepts TV to introduce their latest educational program, Hooked on English.
Hooked on English, is an interactive, entertaining program designed to teach children ages 4 and up how to speak English. Complete with interactive DVDs, CDs, workbooks and storybooks, the program aims to keep children excited about learning English.
The infomercial will air globally but its initial debut will be in Mexico this July. Concepts TV recently wrapped production in Mexico City in May. The host of the infomercial was one of Mexico’s most prestigious on-air personalities, Martha Debayle. But interviewing Martha was just the beginning. The infomercial also touched on many inspirational real life stories from native Mexican families who appreciate the importance of learning English and how it directly influences a child’s future.
Every interview took place in a home in Mexico City to capture the warmth and richness of the culture and the people. Concepts TV has been a major player in the infomercial industry since 1983.
If you would like more information on Hooked On English or on any of Concept TV’s production services, contact Kristy Pinand-Dumpert at 973-331-1500 or Kristy@Conceptstv.com.
Tel: 973-331-1500
Email: kristy@conceptstv.com
CONCEPTS TV UPS THE INFOMERCIAL ANTE BY GOING GLOBAL.
Boonton, NJ - Wednesday, July 16, 2007 – In the world of children’s educational programs, Educate is the undisputed leader. Known for programs like Hooked on Phonics and the Sylvan Learning Center organization, Educate is branching out internationally. They partnered up with infomercial guru, Concepts TV to introduce their latest educational program, Hooked on English.
Hooked on English, is an interactive, entertaining program designed to teach children ages 4 and up how to speak English. Complete with interactive DVDs, CDs, workbooks and storybooks, the program aims to keep children excited about learning English.
The infomercial will air globally but its initial debut will be in Mexico this July. Concepts TV recently wrapped production in Mexico City in May. The host of the infomercial was one of Mexico’s most prestigious on-air personalities, Martha Debayle. But interviewing Martha was just the beginning. The infomercial also touched on many inspirational real life stories from native Mexican families who appreciate the importance of learning English and how it directly influences a child’s future.
Every interview took place in a home in Mexico City to capture the warmth and richness of the culture and the people. Concepts TV has been a major player in the infomercial industry since 1983.
If you would like more information on Hooked On English or on any of Concept TV’s production services, contact Kristy Pinand-Dumpert at 973-331-1500 or Kristy@Conceptstv.com.
Thursday, July 12, 2007
Response Magazine Features Concepts TV
SHORT FORM PRODUCTION - LOG ON NOW
Response APRI L 2 007
The shape of direct response commerce has
completely changed. Direct response clients not
only have to consider the importance of sales
from their broadcast TV commercials, but also sales
generated from their Web sites.
With the continuing popularity of the Internet,
any new marketer should be conscious of a product’s Web site in its marketing strategy. At the initial conceptual stage of a DR campaign, it’s vitally important for marketers to acquire the URL that matches the product’s name. Karen How, vice president of direct response marketing at Fairfield, N.J.-based OnTel Products Corp., says, “When we acquire a product name, the URL plays a large role in the decision making process. Preferably, we choose a URL that matches the name to ensure that the consumer will remember it. We also register common misspellings of the product name to make sure we capture as many orders as possible.”
The Web site should be designed so that potential customers are immediately directed to the
page that reflects the offer in the TV commercial. The last thing a marketer wants to do is send a potential customer into shopping cyberspace and lose them.
Placement of the Web address in the commercial is also key. Collette Liantonio, president of
Concepts TV Productions in Boonton, N.J., says, “Just a few years ago, we would position the Web address toward the end of the spot. Now, we begin placement immediately, since Web site sales are an integral part of a product’s success.”
Most experts also stress the importance of acquiring a “dot-com” URL versus a “dot-TV” URL.
The phrase “dot-TV” is not standard in our customer’s vocabulary, but “dot-com” is. If the URL is only available in “dot-TV”, some experts even suggest changing the product’s name to acquire a “dot-com” URL, saving potential customers.
Recently, a DRTV marketer in the housewares arena enjoyed great success with a new product
introduction via short - form. The company, which requested anonymity for this article, attributes a large part of this success to its Web site. In its first TV airing, the ad generated around 950 telephone sales and more than 350 additional Web site sales. Nearly one of every three sales came from consumers “logging on” to find out more!
“On average, we experience an additional 30 percent of Web sales and revenues that are double
the price point of the TV off e r. This increase of revenue is i n s t rumental to the rollout of a campaign,” says Sonia Makurdsik, president of SRM Direct.
But wait, there ’s more! Web site sales cost less per order. Rather than paying a per-minute fee
to the telemarketing service for a call, customers can shop at leisure with no direct costs to the
marketer. It eliminates the operator, while providing valuable information to the consumer. Says Raj Shahani, vice president of new product development for TELEBrands in Fairfield, N.J., “The Internet is cost effective for marketers and convenient for customers. It’s a win-win situation for both.” Nicola de la Salle, vice president of West Coast operations for Livemercial, agrees, and adds,“Successful DR marketers are creating sites that create the same immersive experience as television with the ability to capture orders in a fast and convenient way, capturing not just TV traffic but driving Internet traffic through strategic Internet media purchases.”
The Internet is the future of business, and is vital to the continued success of direct response.
“ Web site and DRTV integration is now more important than ever. In the near future, the Web is going to be as important as television for driving new business,” says Ed Garrubbo, CEO of
C reative Commerce LLC in New York. Streaming content on the Web also allows consumers to review the salient features of a product repeatedly with virtually no overhead for the marketer. “Streaming the TV commercial on a markter’s Web site is critical to the success of any new DR campaign,” says Liantonio.
Kristy Pinand-Dumpert is director of sales for Boonton, N. J.- based Concepts TV Productions, an expert in direct res ponse TV production. She can be reached at (973) 331- 1500 or via E-mail at kristy@ conceptstv. com.
Response APRI L 2 007
The shape of direct response commerce has
completely changed. Direct response clients not
only have to consider the importance of sales
from their broadcast TV commercials, but also sales
generated from their Web sites.
With the continuing popularity of the Internet,
any new marketer should be conscious of a product’s Web site in its marketing strategy. At the initial conceptual stage of a DR campaign, it’s vitally important for marketers to acquire the URL that matches the product’s name. Karen How, vice president of direct response marketing at Fairfield, N.J.-based OnTel Products Corp., says, “When we acquire a product name, the URL plays a large role in the decision making process. Preferably, we choose a URL that matches the name to ensure that the consumer will remember it. We also register common misspellings of the product name to make sure we capture as many orders as possible.”
The Web site should be designed so that potential customers are immediately directed to the
page that reflects the offer in the TV commercial. The last thing a marketer wants to do is send a potential customer into shopping cyberspace and lose them.
Placement of the Web address in the commercial is also key. Collette Liantonio, president of
Concepts TV Productions in Boonton, N.J., says, “Just a few years ago, we would position the Web address toward the end of the spot. Now, we begin placement immediately, since Web site sales are an integral part of a product’s success.”
Most experts also stress the importance of acquiring a “dot-com” URL versus a “dot-TV” URL.
The phrase “dot-TV” is not standard in our customer’s vocabulary, but “dot-com” is. If the URL is only available in “dot-TV”, some experts even suggest changing the product’s name to acquire a “dot-com” URL, saving potential customers.
Recently, a DRTV marketer in the housewares arena enjoyed great success with a new product
introduction via short - form. The company, which requested anonymity for this article, attributes a large part of this success to its Web site. In its first TV airing, the ad generated around 950 telephone sales and more than 350 additional Web site sales. Nearly one of every three sales came from consumers “logging on” to find out more!
“On average, we experience an additional 30 percent of Web sales and revenues that are double
the price point of the TV off e r. This increase of revenue is i n s t rumental to the rollout of a campaign,” says Sonia Makurdsik, president of SRM Direct.
But wait, there ’s more! Web site sales cost less per order. Rather than paying a per-minute fee
to the telemarketing service for a call, customers can shop at leisure with no direct costs to the
marketer. It eliminates the operator, while providing valuable information to the consumer. Says Raj Shahani, vice president of new product development for TELEBrands in Fairfield, N.J., “The Internet is cost effective for marketers and convenient for customers. It’s a win-win situation for both.” Nicola de la Salle, vice president of West Coast operations for Livemercial, agrees, and adds,“Successful DR marketers are creating sites that create the same immersive experience as television with the ability to capture orders in a fast and convenient way, capturing not just TV traffic but driving Internet traffic through strategic Internet media purchases.”
The Internet is the future of business, and is vital to the continued success of direct response.
“ Web site and DRTV integration is now more important than ever. In the near future, the Web is going to be as important as television for driving new business,” says Ed Garrubbo, CEO of
C reative Commerce LLC in New York. Streaming content on the Web also allows consumers to review the salient features of a product repeatedly with virtually no overhead for the marketer. “Streaming the TV commercial on a markter’s Web site is critical to the success of any new DR campaign,” says Liantonio.
Kristy Pinand-Dumpert is director of sales for Boonton, N. J.- based Concepts TV Productions, an expert in direct res ponse TV production. She can be reached at (973) 331- 1500 or via E-mail at kristy@ conceptstv. com.
Friday, June 29, 2007
New Editor
Boonton, NJ, June 29, 2007 – Concepts TV would like to welcome Jon Gregory to the Concepts TV Productions staff as an in-house editor at their Boonton office in NJ.
Jon has created graphic designs and illustrations since 1992 and served as a lead designer and illustrator for One Flight Up Design for 11 years. In 2000 he became the Director of Creative Services for Sports Graft in Mount Olive, NJ.
Jon has also produced short films for Industry Professionals and School Districts for The Click Studios in Budd Lake, NJ.
Concepts TV is a full service commercial production facility specializing in Direct Response commercials and infomercials since 1983.
Jon has created graphic designs and illustrations since 1992 and served as a lead designer and illustrator for One Flight Up Design for 11 years. In 2000 he became the Director of Creative Services for Sports Graft in Mount Olive, NJ.
Jon has also produced short films for Industry Professionals and School Districts for The Click Studios in Budd Lake, NJ.
Concepts TV is a full service commercial production facility specializing in Direct Response commercials and infomercials since 1983.
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